okret is one-stop shop for fashion companies to transition their brands to the circular economy within weeks.
Why? Because no brand should be pressured into inventing a completely new business model while parallelly maintaining the core business.
How? By organizing a 360-degree solution for brands to implement resale and second hand offer under their own brand name – and, if they wish so, managing all the background process in their name.
OKRET offers a digital platform where unsold stock and second-hand assortment are sold under its own brand name to (existing but also new) end customers. This platform is provided for each individual brand in a white-label form, UX and contextually adapted to meet its own image and communication tone.
The platform also creates an educational space, aiming at raising awareness about the sustainability in fashion, end-consumer responsibility and necessary guidelines for them about proper recycling options and flow.
OKRET manages all background processes for the brand – from IT and logistics, sustainability-related content creation, to re-marketing and re-commerce.

https://okret.be

OKRET’s expectations from the acceleration programme:

DigiCirc financial support: €67,500

Thanks to the grant, okret has been able to finalize the software prototype, start developing commercial strategy in real life and invest in first marketing resources and campaigns to raise awareness on the concept.